Salisbury Salvation Army Christmas appeal launched

The initiative is aimed at alleviating the loneliness and financial concerns faced by many during the holiday period.

Captain Martin Davison of the Salisbury Salvation Army said: "Each year, we run an appeal to bring people's kindness together to support others and are humbled by the goodwill our community has for those struggling."

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Captain Martin Davison has urged people to support the appeal (Image: Salvation Army) The Salvation Army's Christmas appeal unites the generosity of the public, local agencies and charities in a collective effort to assist those who require compassionate help.

Health visitors, housing welfare officers, social workers and family welfare visitors deliver gifts to individuals in need, identified through their regular contact throughout the year.

Business owners also play their part, organising events to raise funds, while members of the public are encouraged to donate new gifts for families and individuals living alone.

Captain Davison added: "We try to act as the agency to bring goodwill together.

"Each year needs are identified and then met thanks to our wonderful Salisbury community."

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The appeal, which runs until December 20, encourages donations of new gifts or cash contributions.

The funds are used to provide practical support, including sleeping bags, warm clothing and footwear.

The Salvation Army's support extends beyond the festive season.

Its doors remain open throughout the year, offering a drop-in centre for the homeless, those leading chaotic lifestyles, or people in crisis seeking appropriate support.

People wishing to contribute to the appeal can bring their donations to the Salisbury Salvation Army in Salt Lane, or make a financial gift when the Salvation Army Band plays carols in the city centre on the Saturdays leading up to Christmas.