A rugby legend brought style to Bradbeers, launching his clothing company at the Salisbury branch of the department store chain.

Rugby World Cup-winning Gloucester legend and former-England captain Phil Vickery came to town to represent his clothing brand, Raging Bull and talk to customers.

The company is named after his nickname: a moniker he earnt through his notoriously tough playing style as a prop, playing 73 tests for England.

Phil 'Raging Bull' Vickery started his company in 2003 (Image: Spencer Mulholland) “[I’m] incredibly proud to be here, in Salisbury, somewhere where I know rugby has had a great heritage.

“Been to so many places around this place, but I’ve never actually come into Salisbury, so it’s a double whammy for me today!”

He continued: “Beautiful weather, lovely people, great store and extremely proud to have my Raging Bull here.”

Raging Bull began life as a sportswear brand in 2003, but it had turned into lifestyle brand by 2007, pivoting to provide inclusive men’s clothing with sizes ranging from small to 6XL.

The brand’s values are from Phil’s time on the pitch: integrity, pride and passion. Raging Bull focuses on high-quality design-led clothing.

Group Retail Manager John Marquise said: “The fact that we’re launching Phil’s brand is a milestone for us and then to have Phil take the time to come to Salisbury is phenomenal!”

Group Retail Manager John Marquise called Raging Bull's launch at Bradbeers a 'milestone' (Image: Charles Elliman) Men’s Wear Supervisor Will Board, 24, said to the Journal: “It means a lot to us having Raging Bull here.

“It’s such a popular brand and it offers to so many demographics. We’ve had such an incredible reaction to it around town.”

Will was pressed about the brand’s price point, saying: “It’s nicely mid-range, especially for the quality you’re getting.

“It’s not ridiculously priced, but the money has gone into the quality so you know what you’re getting is something great that will last you a long time.”

Men's Wear Supervisor Will Board, 24, believes in Raging Bull's quality (Image: Charles Elliman) The clothes were not the only attraction for customers, however, with people simply coming to have a picture and chat with the MasterChef-winner.

Kate Higson, 60, was Christmas shopping in the department store when she spotted Phil and joked, she was “killing two birds with one stone” by meeting him.

Gareth Robertson, 41, brought along his British and Irish Lions shirt for Phil to sign and had even met him nearly twenty years ago in Australia.

Edie Davis, 20 (left), Katie Higson, 60 (above) and Gareth Robertson, 41 (below) (Image: Charles Elliman) Prosecco was even served, along with food and staff from across the shop took their chance to meet the rugby hero.

Before he went, the Journal asked Phil about Gloucester's chances against Sale in the Premiership tomorrow (Thursday October 4).

The man who played for the club, as well as Wasps, said: "It'll be a tough game and, as we always say, 'You're only as good as your last game.'

"I was with Trevor Woodman (Scrum and Assistant Forwards Coach at Gloucester) only a couple of weeks ago, an old friend of mine and I know he's really excited about the talent and the opportunities that are there at Gloucester."

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