People in Salisbury can now get expert cancer information and support while shopping.
Tesco and Cancer Research UK have joined forces for the first time to encourage customers who have noticed changes in their bodies to speak to an in-store pharmacist about what to do next.
The campaign in the Salisbury Extra store is aimed at raising awareness of possible cancer symptoms and hopes to break down barriers preventing people from seeking healthcare advice.
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Paul Pilkington, Tesco's head of pharmacy, said: "Being able to have a conversation with one of our pharmacists about a worrying symptom could help lead to a much quicker cancer diagnosis and the likelihood of a successful outcome."
Last year, around half of people experiencing possible cancer symptoms did not contact their GP within six months, according to Cancer Research UK.
Customers can have a private chat with an in-store pharmacist or book an appointment online.
Michelle Mitchell, Cancer Research UK’s chief executive, said: "The earlier people are diagnosed, the better their chance of survival.
"That’s why it’s so important that we’re joining forces with Tesco to make it easier for people to get help if they notice something that is unusual for them."
The health campaign, running until Sunday, September 29, is part of Tesco’s commitment to improving the nation's health.
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