The beginning of the month marked the opening of a new business in a Hampshire town.

Monday, July 1 saw the opening of renowned outdoor clothing brand Páramo, on Christchurch Road in Ringwood. The opening marks an 'exciting' expansion for the company, bringing its range of high-quality outdoor gear to locals.

Throughout July, customers will receive a 20 per cent discount when shopping in the new store.

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The Ringwood store will showcase Páramo’s full collection of ethically manufactured and sustainable performance clothing, including award-winning waterproof jackets, trousers, breathable layers and accessories. 

The store is located on Christchurch Road, RingwoodThe store is located on Christchurch Road, Ringwood (Image: Páramo)

In addition, there will be a curated selection of outdoor products from well-known brands sold in the store including Dorset-based Elliot Brown Watches, Darn Tough Vermont, Ortlieb, Hydro Flask and Ledlenser, enhancing the shopping experience for customers seeking high-performance gear for adventures.

Páramo CEO, Richard Pyne, said: “We are delighted to bring Páramo’s ethos of sustainability and performance to the vibrant community of Ringwood.

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"As the gateway to the stunning New Forest National Park, and a hub for outdoor enthusiasts, Ringwood is the perfect location for our new store. 

"We look forward to welcoming adventurers and nature lovers alike, providing them with the gear they need to explore and enjoy the great outdoors responsibly.”

The store’s opening is part of Páramo’s 'commitment' to expanding its high-street retail presence and making its products more accessible to customers.

More information can be found at paramo-clothing.com.